Insights
What building these things taught us.
Not thought leadership. Specific problems we hit while shipping our own products, what we decided, and what it cost — written down while the details were still accurate.
Product design
February 2026
Friction, on purpose
Rune's most valuable feature is a refusal. What that taught us about designing against the user's short-term wishes — and why most software is too easy to overrule.
6 min read
Engineering
April 2026
Consent is a feature, not a policy
Dermiva reads your face. We built the camera to stay shut until told otherwise — as an architecture decision, not a paragraph in a privacy document.
7 min read
Studio
June 2026
What the App Store teaches that enterprise software forgets
Ship to strangers who can leave one star and get a refund without talking to you. It is a harsher school than enterprise delivery, and the lessons transfer in one direction only.
8 min read
Get in touch
Disagree with any of it?
We would rather hear it than not. And if something here describes a problem you are currently having, that is usually the best possible start to a conversation.
Contact the dock
One address, read by the people who would do the work. No intake form, no calendar link — just an email.
tphamdn@gmail.com